Ever since my cousin Alinah and I started make-believing we owned and operated our own diner out of Nana's country kitchen, A&K's Diner has been an endearing dream, if for nothing else. My imagination has visualized scores of other dreams, and the easiest way to manifest them, outside of actually starting them, has been to create their logos. These are examples of some of the logos I have chosen to name and symbolize my dreamed companies by. Design in the Key of D (pictured below) is just another company name for what I hope to some day turn into reality, as was the original idea behind Sweet Feet Tees (pictured below). My grandest schemed name I coined for a prospective design business is the title of this passage, "For The Love of Logos". I have yet to sketch the perfect looking logo for it...that will have to come by revelation.
Art may be art, and not science, in and of itself, but with in the graphic arts, design is both an art and a science. Logo design in particular lends itself to being a science because of the way logos are generally formulaic. I think the greatest formula for a successful looking logo is type,, icon, or combined type and icon, arranged in a layout that any viewer's eyes can easily read and enjoy. However, the world of iconic logos is vast and quickly multiplying. What will essentially make a unique logo go from easily readable to easily recognizable is more than surface deep. Inevitably, a company's reputation proceeds and defines the worth and value of its logo's success. The reputation and worth of the company in the eyes of society is the transcendent factor that will always surpass the worth of the logo's good design.