- Project done under the Art Direction of Small®,
the agency in charge of the art direction and project campaign.
- First proposals rejected by the agency.
They were looking for a more raw type, like one you will do on a wall when you are on a rush.
- Vectorized letters and pictures on the process of drawin the letters using brush pens.
- Final edit of the logo in both horizontal and vertical versions
- Letterings and compositions for POS displays
- Promotional pieces and pictures taken from shop displays.
Next images are propierty of Small ®, the agency in charge of the project and campaign.