The Gastrofest concept belongs to a friend, and the logo was my contribution in support of the project. Gastrofest's goal is to garner support for a festival in 2015 focused on the culinary scene in Jacksonville. From the logo, a kind of persona evolved as "Mr. Shrimpy" quickly became the festival's icon.
The final logo, Mr. Shrimpy's debut at right.
PRELIMINARY CONCEPT SKETCHES
INDIVIDUAL LOGO ELEMENTS FOR PROMO
Individual element: Leek
Individual element: Fork, who brought friends.
Individual element: Beer with a lovely frothy head.
And last but not least, in his original attire...Mr. Shrimpy.
