CHALLENGE: The company I chose was Falcon Oil and Gas Ltd. The company demographic is an older, corporate and also blue collar audience. Falcon Oil & Gas is a global energy company focused on acquiring, exploring, developing large acreage positions of unconventional/conventional oil and gas resources in politically stable countries which are in high demand for energy. Through this logo I set out to communicate a company that was strong, stable with an instant look of credibility.
RESULTS: I knew that I had to create a logo that consisted of elements of the falcon, and oil/gas. By designing the negative space within the head of the falcon, I was able to portray an oil rig. The bold, all capital type face emphasizes strength and stability. I was able to include an effective and subtle word mark.