DECISION: The development of character is rather a complicated process. In a small graphic sign should be written a concise idea, which would be unique and could be read in a few seconds. "The idea of interoperability" is a basis of the sign, so I combined into a single object necessary elements for recognition. The company itself is located on the Balkan Peninsula. I studied the terrain, flora and fauna. I took as a basis for a sign a low conifer. Now it was necessary to show activity. The main object of this marketing is cardboard, and the solution was obvious, to make a tree of two flat pieces of cardboard.