South Side Performance is an automotive performance manufacturer, retailer, & installer located in Sioux Falls, SD.
The logo started off as a simple decal design based on an idea set forth by the client. Through experimentation & feedback, the simple decal became a much more complex logo re-design.
The multi-color logo incorporates gears, as the client is predominantly known for creating clutches for the Nissan GT-R & Mitsubishi Evolution X MR. It also keeps their main clientele in mind; male automotive enthusiasts.
The new logo has been used as signage, on products, in magazines, on t-shirts, & as large promotional decals on sponsored cars.