This logo is for Dallas Custom Steering Wheel (DCSW), located in Garland, TX. They specialize in custom auto upholstery, including steering wheels, arm rests, shift boots, & dash kits. Their clientele consists of higher end sports cars, as well as "tuner" cars.
The logo is in Dallas Cowboys colors & is influenced by sports logos & auto emblems. The Dallas Cowboys colors are used as a simple, yet clear reference to the location of the upholstery shop. The design meshes the classic, luxury, & sports car aesthetic of the shop's clientele. The diamond stitch pattern on the shield/emblem is a subtle, unifying touch referencing the accent stitching that appears in much of DCSW's work.
The logo is easily transferable to signage, merchandise, business cards, & other advertising pieces.