On behalf of our partner agency eventlabs, we developed a sub-brand logo for Volkswagen’s ‘Volkswagen Individual’ campaign.
There are several ways in which a Volkswagen can be made even more beautiful. A few years ago, Volkswagen’s sub-brand for the customisation of cars was titled ‘Volkswagen Individual’ (known today as Volkswagen R). A logo was needed for this sub-brand, one which could be used on its own while maintaining a strong tie to the umbrella VW brand.
The logo for Volkswagen Individual, developed on behalf of eventlabs, combines different elements. It employs the original VW emblem, but combines it with the letter ‘i’ – and also effectively visualises the characteristic face of Volkswagen branded cars.