This customer was a dream. I did a thorough intake on her; her personality, her business type and style, desired impressions, etc....
A professional organizer, she was a librarian in a previous life. She also has a strong interest in quilting. This mid-aged mother of two, was also very casual and laid back. She referred to herself as "semi-granola". She provided me with extensive examples of logos she liked, and was able to clearly specify why she liked them.
I had several ideas I explored on paper first and spent a good deal of time researching and considering her personality and her desired outcome.
I met with her and brought my pantone book, and she picked out several shades to work with,
with the express understanding that green had to be one of the colors. She also gave me specific instructions to use a casual script--not too much like handwriting, but not formal like calligraphy.
Here, I post photos of part of the process in chronological order.