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Bēhance

Løvvang Shopping Center - Corporate Identity

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  • Løvvang Shopping Center
    Corporate Identity - Client pitch
  • Task
    Create a logo, which we can use on flags, banners and website.
    We emphasize a classic modern design that is contemporary for many years, and it shouldn't be too colorful.
    The new logo shouldn't look anything like the old one - see the first image below.

    Background
    Løvvang Shopping Center is a small shopping center in Nørresundby, Denmark. There is 10 - 20 stores in the center among others a library, a bank, a dentist and a convenience store.

    Solution
    In my solution I focused on some significant features of the shopping center, which were: the main color of the center, cyan blue, and the entrance to the center had a special oblique angle. As I progressed with the pitch, I got inspired to show how the logo could work on some of the other media, which the center is using.


    // Client pitch
  • Original logo
  • Current Website
  • My Solution - based on my logo