Repositioned one of the New York area’s leading audit, tax and consulting firms for the health care and not-for-profit industries to more effectively differentiate itself from aggressive competitors. Created a comprehensive, marketing communications package that used distinctive visuals, livelier copy, and bold typography to draw attention to the depth of expertise and high level of partner involvement that set Loeb & Troper apart. Marketing kit was structured for maximum flexibility, enabling partners to market the firm as a whole, or just those practice areas of interest to a prospective client.
Role of designer and design director.
Project involved a team of designers at Silver Communications.
Award winning system with Creativity.