Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Bēhance

Locals Only - Saiko/Bartold for Nike Sportswear

  • 5109
  • 500
  • 41
  • In the late 2012 Nike asked 4 artists (us, Chazme & Sepe) to participate in the event prior to this year's Run Warsaw,
    called 'Not for tourists'.

    Goal of the event was to promote local pride by enhancing differences between tourists and locals. Locals live their
    lives using local knowledge, which allows them to move around secret spots and hidden cultural treasures, mainly
    using shortcuts. Tourists stick to main roads and walkways, always looking kinda lost with their flowery shirts
    and HD cameras.

    Participants to win Nike Cortez or Windrunner needed to guess where the green VW van is located - Nike posted
    photos showing details of places known only by locals. After finding the van, participants searched for green cans
    hidden somewhere around the spot. When all cans was found, shoes and jackets given - van moved to another
     location, giving another participants to show their local knowledge and win.

    Nike wanted us to paint 2x2m cubes with art referring to Warsaw and our feelings that connects us with this city.
    We wanted to do something that really could connect local people to our work.

    That's why we invited all the local participants to leave a mark on three walls of our cube.




  • Nike Sportswear promo postcards:


  • Bartold&Saiko promo postcards:


  • Bartold typographic postcard:


  • Saiko painted postcard:


  • Nike Sportswear 'Not for tourists' teaser:


  • Nike® Sportswear streetart commercial:







  • .........................................................................................................................................................................................






  • Bartold&Saiko 'Locals Only' making of:






  • .........................................................................................................................................................................................







  • Making of photos by:
    Adam Kruczek / Modest Myśliwski / Bartold / Doktor


  • Thanks goes to all the people which helped us during and after the competition, especially: 5.0production, Auer,
    Letemknow Sequence, Modest5000. Thanks goes also to Nike Sportswear for inviting us to participate in the event.

    All rights reserved ® 2012 Saiko & Bartold feat. Nike Sportswear.

    check our people pages:

    behance.net/ikko
    behance.net/bartold
    facebook.com/50produkcja
    www.letemknow.pl
    modest5000.tumblr.com
    facebook.com/auer.aureliusz

    ***

    Lead Agency: Wieden+Kennedy London
    Art Direction: Harriman Steel London
    Poland Design: Mamastudio Warsaw
    Media Partner: Vice Warsaw











Add to Collection