Lobster 1.4 is a freely available decorative font by Pablo
Impalllari. It is a bold condensed script face, laden with hundreds
of alternate characters and combinations. As it is opentype, there are many
versions of adjoined letter pairs (or ligatures), so that the best possible
versions of these pairings automatically appear when letters are juxtaposed.
Google has picked it up as an officially supported Google webfont!
Whilst this is great, it has set a gorgeous typeface on a dangerous
path. As it is both accessible and ornamental, it has lead to overuse
– Any startup that cropped up since 2010 is likely to have been
tempted by Lobster.
Whilst travelling abroad it is amazing to see how many sings,
billboards, menus, and other pieces of communication have adopted
this little crustacean. Designers overseas seem to be eager to save
the pennies, and as this is one of the prettiest gratis fonts it sees
an astounding amount of use. Hopefully this won't become the next
With this in mind, I have created this piece of personal work trying
to imagine what household brands would look like if designers of the
future continue to grow a Lobster addiction. Some of the results work
well, others not so much – but I hope that you scroll down and smile...