Client / Cliente
Maltín Polar - Branding.
Agencia : DRAFTFCB.
Redactor: Jorge Romero.
Director arte: Lorena Lozada, Giordiana Gutiérrez y Octavio Montiel.
Director creativo: Enrique Peña.
Maltín Polar's one of the biggest and most traditional brands of Venezuela. Holding over 90% of the category's market share, it's a family oriented brand with a juvenile essence. Maltín diversifies its messages over three different platforms: flavor, energy and fun. Deeply involved in Venezuela's sports development, Maltín sponsors almost every professionally-played discipline in the country.
Here's a small (not bragging, it's really a demanding client) sample of our work over the past half-year.