In 2009 Panasonic took the idea of improving consumer’s lives through technology to the next level. Over 50 families were selected from around the country to receive a full suite of Panasonic HD gear and truly learn how to live their lives in HD.
Sub Rosa created the creative direction and design for the website where families were encouraged to share their experiences with the technology and how having access and a little education in the realm of digital have helped to make their lives (and the documentation of their families) that much more rewarding. All new HD content, how-to demos and integrated sharing were added to improve the overall site experience. That said, we still don’t really want to see your slide show from Colonial Williamsburg. Some things are better kept within the family.