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Bēhance

Living Lite: Kid's Sushi Brand Identity

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  • Childhood obesity has more than tripled in the past 30 years. Living Lite: Kid's Sushi replaces fast foods with more healthy alternatives. It offers well balanced meals for breakfast, lunch, and dinner as well as healthy snacks and drinks. Competing against the top chains in the fast food industry like McDonalds, Burger King, and Taco Bell, Living Lite: Kid's Sushi aims to help children stay healthy, providing nutritious, but healthy food that will benefit their growth, health, and development in the long run. Eat good. Eat lite.

    This project consisted on a logo design, package design, point of purchase display, and a franchise brochure.
  • Point of purchase display for soy sauce template.
  • Point of purchase display for soy sauce.