I started as a Junior Designer with the company in 2010, given the chance to be part of the entire process of design, art direction & production for these books. After being involved with the creation of 6 print & 3 digital books, I was allowed to be much more hands on with the design and art direction process. This has helped the brand to visually evolve towards a new and fresher look.
Some responsibilities involved with catalog:
* art direction & photo shoot preparation
* handling all design & production for props in shoot
* layout design & art direction for book design
* art direction & commenting for professional retouching
* overseeing post production for print & digital files
Here is a selection of spreads from 4 books!
Back to School 2012 – KnitWit Academy: Features GIANT stuffed versions of the LMM KnitWits, kooky and adorable sock creatures with unique personalities. The girls interacted with these awesome creatures in a cool Brooklyn school.
Summer 2012 – Tropical Mix: Our girls venture into a world of chalkboard summery scenes.
All the illustrations and typography were done by hand on set. We used gigantic black chalkboards
so the models could interact with them.
Spring 2012 – Sweet Treats: Based on the Spring line's theme, we created a world of sweets
and candy including life size yummy treats made out of balloons and really awesome hand made
Holiday 2011 – Zany Christmas: A book filled with fun christmas themed ideas!