Little Pixie Visual Identity + Look Book

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Little Pixie
Pretty, Posh, Playful

Little Pixie is a designer clothing label for little girls who have a taste for fresh and modern day couture.

The label embraces a unique array of clothes that are a distinct combination of vintage yet contemporary fashion.

Having graduated from the London School of Fashion, Little Pixie was conceived by Nishita Toprani with the intention to design clothes that were comfortable, stylish and beautifully crafted.

Our approach to Little Pixie's branding was focused on simple and clear communication of the brand's values. It was important for us to strike the right balance in reflecting the brand's offerings of an exclusive and elegant range of clothing. Thus, by combining simple geometric elements with a clean type and a soft color palette, we have tried to give the brand a classic yet approachable look.