CHALLENGE
DoSomething.org is launching an anti-littering campaign targeting Schools around the nation. Challenges include breaking through the clutter and engaging the audience.
APPROACH
Influenced by comic books and movie posters, litterbugs were created and illustrated to grab the attention of the students and make fighting litter the cool thing to do.
SOLUTION
Large posters are placed around the school and places frequented by students. Cardboard cut-out’s of the bugs will be used to direct students to the available garbage cans. An iPhone application is created to spread litterbug buzz. The app let’s you convert an image of yourself into a litterbug.
DoSomething.org is launching an anti-littering campaign targeting Schools around the nation. Challenges include breaking through the clutter and engaging the audience.
APPROACH
Influenced by comic books and movie posters, litterbugs were created and illustrated to grab the attention of the students and make fighting litter the cool thing to do.
SOLUTION
Large posters are placed around the school and places frequented by students. Cardboard cut-out’s of the bugs will be used to direct students to the available garbage cans. An iPhone application is created to spread litterbug buzz. The app let’s you convert an image of yourself into a litterbug.
