This is a proposed advertisement and campaign concept for an existing brand, Listerine.
The first item is a 'free sample booth' to be put on public places such as food courts, restaurants, shopping centres, supermarkets, etc. Beside having the promotional advantage for the brand, it will also provide 'Listerine-on-the-go' for anyone who need it.
Next item is an interactive magazine advertisement. With the straightforward visual message, this ad is suitable to be put on family or parental magazines and kids magazines.
The last item is a series of poster. The eyecatching color and copywriting makes it stand out.