As market leaders in healthcare innovation, Philips presents an immersive showcase of their product and experience design at the annual Radiological Society of North America conference and tradeshow.
For their 2009 booth, we (myself, my Creative Director partner and a remote team of digital producers and animators) created a video installation of a "trailer" for the Listening Lab, to build curiosity and buzz around the concept for future development.
I developed the storyboard and overall narrative, partnered in the art direction and crafted the content. The animation was developed by CoolFire Media in St. Louis.
In addition to presentation at the conference, the trailer has also been displayed at Philips' headquarters in The Netherlands.