The principal task of the ARD-Werbung SALES & SERVICES company (AS&S) as an airtime marketer is to interface business companies with different media (TV, Radio and Online) and special advertising markets (agencies a.s.o.).
These mailings were sent to media planners in order to promote radio airtime. A smart combinations of several radio stations in the Berlin area should be the perfect mix to advertise for almost any product. Every single mailing was introducing Berlin and its target groups: a Postcard-Mailing with typical Berlin Slang telling what people think, a Shopping-Mailing including a map and bag inviting to shop like Berliners do or a Calendar-Mailing listing every single party in town.