Lisa for Kansas Senate

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In June 2012, my wife began her campaign for the Kansas Senate, a 21-week marathon for the newly-redrawn 8th district. This provided me with the unique opportunity to develop a distinctive brand and design a host of high-quality campaign materials on tight timelines and a shoestring budget

This logo was an evolution of the look I developed for Lisa's U.S. Senate bid. I maintained the emphasis on her first name – it's easy to read and remember and helped her stand apart from her opponents.

The yard signs were designed to be extremely readable and highly visible.

Before printing the signs, I created full-size prototypes, placed them in a yard and drove by to ensure they would be easy to read.

Lisa’s distinctive website was developed to work in any browser – from desktop to mobile (mobile devices accounted for 14% of traffic during the campaign). We maintained the URL from the last campaign to ensure the site came out at the top of most search results, an important advantage in a short election cycle.

Reactions were positive; we heard other candidates wanted to copy the design and the was reviewed on a local design blog.