Brief : Exploit a Uniliver brand's power to make the world a better place
An idea to change the world can be no bigger than a postage stamp.
We transformed the tea tag into a stamp of positive change. Lipton Stamp gives you the chance to send safe drinking water to low income families in India, Bangladesh, Indonesia, Mexico, Brazil or Nigeria. It will help ‘Pureit’ to reach more people for whom drinking safe water is a luxury.
We encourage you to embrace the positive drinking experience, by making someone else’s day as bright as yours. Our aim is to raise awareness and create a positive change for people devoided of water, considering that safe and clean water is a basic human right.