Lipton HITS is an extroverted natural energy drink. Its formula based on natural elements such as ginseng and honey makes of this drink an ideal alternative against other chemical drinks such as "Red Bull" or "Burn". There are three available mixed flavors, intense and atypical; because we are tired of typical flavors and our target is always to innovate and try new things.
These are the results of a long creative process concerning branding.
Back to life!
(This project was shown to Unilever Spain and received positive feedback)