Developed information concepts and wrote copy for the launch of Lipton's first global Facebook page. Lipton's key brand message was the brand becoming the first U.S. tea producer to be Rainforest Alliance certified. Worked with art director to synthesize this message into an engaging information hub for all things Lipton. Exceeded client goals of 200,000 fans in four months by 50%.
Global Facebook page features include:
Global Facebook page features include:
