A project I always looked forward to being involved with. Underpinned by their core brand proposition of sociability, the Lion Nathan reports were irrepressibly cheeky and yet packed with information for investors. They used a distinctly casual language style to reflect a company that felt absolutely at home in its own skin. That style, when married with impeccable graphics and rich images, gave these reports a refreshing confidence. Every year, we proudly pushed the boundaries, and not once, but twice in that journey, the work was honoured by the ARA Awards in New York for Best International Annual Report.

 

Client: Lion Nathan

Agency: Insight

My involvement: Brand strategy, key messages, positioning and writing.