Lingua Viva is a well known language school in the western part of Poland (Europe), which has been organising foreign language courses for more t… Read More
Lingua Viva is a well known language school in the western part of Poland (Europe), which has been organising foreign language courses for more than 10 years and employing a team of 60 top teachers.
In 2010, the company board decided to choose the Creative Agency Necon to implement the process of rebranding, which aimed at adjusting the visual identification system of the school to current market requirements. The studio was to refresh the image of the company by designing a new and distinctive logo for the school as well as by designing and launching a brand new website. The process was supplemented with the introduction of a complete set of printed materials to be used in outdoor advertising and internal information flow.
A group of 16 teachers, selected from the employees of Lingua Viva, and randomly selected Customers formed an advisory team to decide which projects were clear and interesting. The team co-designed the layout of the new website and its content. The owner of the company was dirrectly involved in every meeting and the creation of all the projects.
After three months, the goal of the project was achieved and all the designed materials based on the new identification emerged. With the start of a new school year, the Customers received a set of the new information. The whole rebranding was supported by an extensive outdoor campaign and met with a great recognition of its audience. Read Less