Linfield College, a private, comprehensive, undergraduate institution located in the Pacific Northwest, connects the traditional liberal arts with a practical-based education through collaborative, service and experiential learning opportunities. But that message was not getting through. The college desired its brand to convey that message in addition to its strong teaching faculty, outstanding academic programs and distinctive international emphasis.
Donatelli, in conjunction with Creative Co., produced creative enhancements to the Linfield brand system including expanded visual language, color system, type system, and information graphics. Donatelli also led application of the brand enhancement to the Linfield College senior viewbook and full suite of recruitment materials both digital and print.