Pearce Cacalda's profileKevin Hoessler's profile

Lincoln / Discovery

Though you won’t see it in every corner store, sumac has a unique, refreshing taste prized by the adventurous. You also won’t see the Lincoln MKZ on every street corner. But with an available class-exclusive,* fully retractable panoramic glass roof that brings the outside in, you’re sure to find it equally refreshing. Discover yours at LincolnCanada.com
 
Satisfying in any season.
Sweet, rich and spectacular, kransekage is often enjoyed during Denmark’s long winter nights. With standard Intelligent AWD that helps enhance control in various conditions and adaptive HID headlamps that illuminate more of the road, getting behind the wheel of the 2014 Lincoln MKX is just as irresistibly comforting during even the coldest, darkest months. Discover yours at LincolnCanada.com
 
Form follows flora, fauna and function.
While most architects rely on straight lines and sharp corners, a special few find their inspiration in nature. When we designed the Lincoln MKZ, we looked to the eagle to create a stunning split-wing grille with active shutters that improve aerodynamic efficiency. Discover yours at LincolnCanada.com

 
Innovation comes naturally.
While green walls can help reduce energy consumption, they take a certain level of commitment to design.
The same could be said about building Canada’s single most fuel-efficient luxury hybrid vehicle, the 2014 Lincoln MKZ Hybrid, and pricing it the exact same as the gasoline model. Discover yours at LincolnCanada.com
 
Agency: Y&R Toronto
Chief Creative Officer: Israel Diaz
Associate Creative Directors: Lisa Mok, Matt Frarracci, Brent Turnbull
Art Director: Pearce Cacalda
Copywriter: Kevin Hoessler
Food Photographer: Rob Fiocca, Fuze Reps
Food Stylist: Ruth Gangbar
Green Wall Photographer: Arash Moellemi, Fuze Reps
Client: The Lincoln Motor Company
Lincoln / Discovery
Published:

Lincoln / Discovery

Lincoln targets individuals who look beyond the latest trends. Design and luxury savvy, these people don't judge a car by the badge on the outsid Read More

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