- PREFACEThe Do Lab approached us about designing the iOS app for their annual musc & art festival Lightning in a Bottle. We installed many other festival apps to evaluate the competition, and immediately saw an opportunity to innovate. Festival apps typically include a map and setlist, each with minimal interactivity; they are essentially a glorified digital brochure. We sought to create an application that would take advantage of all the medium has to offer.
July 11-15 | 2013
- Covering the Basics: Schedule View & Map View
- Minimal social integration
We believe that social features should not detract from the real-world experience of Lightning in a Bottle. To keep the application simple and easy to use, we stuck to using the iOS contacts as the primary way of finding your friends on the app.
- Our team attended the festival last year, and we noticed that Lightning in a Bottle has very strong community element. Many festival goers bring sound systems and set up their own stages, parallel to the main event. Since the Do Lab embraces these fan made attractions, we sought to give the festival a voice.Our Innovation: The JournalThe journal exists as a layer on the festival map where any user can drop a map pin. Each map pin contains either a photo or text, and a privacy control. Through this simple yet powerful feature, attendees are able to communicate with each other in a whole new way.
You can drop a pin on your camp site as to not lose it, or your car for that matter. You can drop a pin around a cool piece of art you found, and share it with your friends. All the fan stages and attractions have a bigger and more dynamic platform from which to broadcast themselves. There are many other use cases as well.
- Look & Feel
Lightning in a Bottle already has a defined brand, visual style, and color palette. The LIB style makes heavy use of textures and earth tones, but the Do Lab was looking for a cleaner app experience. To balance these two styles, we created a visual style that balances clean and modern elements with natural textures and earthtones.
Our base color palette is a slightly warm scale, meaning every user interface element feels warmer and earthier. We also included subtle paper and woodgrain textures throughout the app. The map features many of the same colors used in the interface, with a variety of textures applied.