Ilustraciones para el calendario 2014 de la empresa de arquitectura Grup Idea. Cada mes se corresponde con una de las 12 conferencias organizadas por Grup Idea el pasado año, todas ellas relacionadas con la creatividad y la innovación de alguna manera. Así, las ilustraciones cuentan una historia a través de los conceptos de cada conferencia, donde la luz es el elemento cohesionador.
Cliente: Grup Idea
Diseño y dirección de arte: Cèl·lula disseny
Concepto e ilustraciones: Iván Bravo
Colabora: Javier Jabalera
2013
January. We help brands sell with imagination. Investing in design and innovation helps companies and the economy, adding value. Based in a conference by Ramon Aymerich.
February. Open innovation is achieved by the exchange obtained from networking collaboration and co-working. based in a conference by Alfons Cornellà
March. Teamwork and cross-disciplinary methods are necessary to create something new. Based in a conference by Marià Marin.
April. We know talent is within the people and that is why we work the intangible and the emotions. By taking care of the people and their emotions we encourage their creativity. Based in a conference by Pere Monràs
May. The order does affect the result! So, we organize the working processes in a rational way. Based in a conference by Xavier Ferrés.
June. We start by doing research, observing the environment, the user and the trends in the market. Based in a conference by Daniel Córdoba.
July. In our projects, we always put the user and the customer in the centre. Based in a conference by Lluís Martínez.
August. To design is to communicate, to tell a story. Therefore we take care of the brand experience at the place where it sales. Based in a conference by Oscar Guayabero.
September. We analyze the commercial space and we integrate the way it communicates in a coherent and orderly way. Based in a conference by Carles Casanovas.
October. We take care of the lighting in the commercial space consistently with color and emotions. Based in a conference by Gustavo Avilés.
November. Science allows us to find new materials or to modify the ones we know, so we can apply them to the new commercial spaces. Based in a conference by Javier Peña.
December. The new collaborative technologies and creative methodologies generate added value making the brands grow with us. Based in a conference by Tomás Cerón.
