I started this piece out by choosing a location for a coffeehouse; Boulder, CO Then by gathering research about the environment surrounding that area I decided upon a logo infusing typography and imagery. I created a color scheme that was flexible enough to be able to incorporate varies holiday colors for promotional purposes.
"Here at Lift Coffeehouse we believe life is simple. Founded in 1982 out of a passion for exceptional coffee, we aim to share the best-tasting coffee with our customers. Taking cues from nature, we use simple ingredients for effortlessly amazing taste. By providing only whole bean coffee, we can make sure that each cup you make will be as fresh as we make it in our coffeehouses."