In a hectic life where she plays several roles, today’s educated
urban woman is always looking for short-cuts to health and
beauty. Something that  complements her aspirations…
… to feel and look beautiful
… to lead an active life
… to get energized after a long day’s work
… for faster options to beat stress and fatigue 

As part of the brand relaunch proposal, we took the route of retail therapy, ambient advertising in public buses, public elevators, outdoor, women's clinics, website with concierge services etc. and tied it up with one single message that will be noticed and experienced by the woman of today - life's easy!  
Life's easy
Published:

Life's easy

Proposal for Women's Horlicks brand relaunch and activation campaign

Published: