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LifeStyle Food - On-Air Rebrand

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  • Winner - Gold 2012 Promax BDA ANZ "Channel Brand of the Year"
    LifeStyle Food is Australia's only television channel dedicated to food- showcasing the very best chefs and cooks from around the world 24 hours a day. My aim when rebranding LifeStyle Food was to combine the aspirational imagery of modern food photography with a tangible, hand-made graphic aesthetic to create an dynamic brand identity that is both desirable and comforting.
    Design and Art Direction - Samuel Dunn
    Creative Direction - Jens Hertzum