The brief was to create a “beautiful mark” in any medium, then to create a business for it. The mark was made using a found object and paint. The mark is made up of very energetic strokes of colours both bright and dark. I started by making drawings from the mark, using it as embers, using the rich wine colours etc.
Because it lent itself to so many different areas I decided upon a consultancy that would help in all areas of life. The logo would have a different pen sketch for each of the problems that the consultancy helps with.