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Bēhance

Life Harmonics | Business Cards

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  • Life Harmonics
    Brand Identity
  • Wanting to enforce the notion that getting fit and healthy is not a case of a quick-fix fad diet but in fact requires a lifestyle change to succeed, I worked with the client to develop a brand name and identity which represents the companies ethos. 

    Life Harmonics was chosen for the direct message that everything we do should be in harmony with one another, and for this same reason the geometric construction of the Flower of Life which relates to every living thing today seemed to us, the only choice to represent what the brand stood for. 

    Providing a bespoke solution to combat the stereotype of how gyms and fitness centres are today, I chose a deep blue offset card with foil blocking to match the feel of the private sports science facility my client operates from.