Life Cycle Campaign
City-dwellers spend much of their day couped up inside. Yet there’s so much more out there to explore and discover. And the best wayLifeCycle was started with one man’s pursuit to take life slower and find a sustainable business of making people happy. Bicycle evokes positive feelings in people and we see bicycle as a mean to an end, a medium you take to find your own happiness.
Begin your journey with us and arrive where you choose to be, out-of-the-box at your own pace.
To dramatise this idea, I created compositions from a variety of bicycle parts, encouraging people to break free of their daily routine, and to look at their surroundings in a completely different light.