Visual identity for Lichtblick Kino, an alternative movie theatre showing a mixture of art films, documentaries and surrealistic short stories. Lichtblick is a small movie theatre that shows a small range of movies every day - movies of both colour and black and white.
The concept behind the visual identity is built on the norm of being at a movie theatre; the dimmed lights, the silence, the darkness, the focus on the screen and the attention on the movie. With this in mind, I have made a visual identity focusing on (like at the movie-theatre) the showings on the screen, the movie and its lights. The visual identity is dynamic - with movement from movie clips inside the silhuets of the letters. An example of this is shown further down on this page. As an extra element, the two I's of the logotype function on print as an indication of importance and attention.