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Liberty Invite Design

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  • LIBERTY London SS`12 
    Fashion event Invite Concept

  • A while ago, I pitched to create the invite/look and feel for their press event for the Spring /Summer 2012 collection launch. You can see the results, including where I got my inspiration, here:
  • About the invites:

    I took inspiration from spring summer 2012 collections and the trends i found the most relevant to work with. (eclectic colours, sheer, floral prints)
    With these elements I tried to create a concept that work with a basic, spring/summer cliché: a flower. But I tried to make it more “now” to mix this with different materials (such as different coloured acetates)
    By overlaying these bright, not organic coloured acetates over the dried flowers, it creates a total different colour scheme that almost takes the natural part away and brings in a more synthetically, modern feeling.
    As the shape is still very clean and balanced, the modern/futuristic feeling of the acetate doesn’t overtakes the overall feeling of a bright, summery invite with a clear link to the past (dried flower in poach) and a adaption of the current trends.
    • dried flowers
    • bright coloured acetate
    • off-white card
    • ink (copy is be screen-printed over the card+acetate window)

    Inspiration Moodboards:

    • Fashion - Accesoiries + sheer details

    • Fashion - flower patterns:

    • Material moodboard:
  • -------- Feedback always welcome!--------