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Liberty Foods Logo

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  • Liberty Foods Trading Company, LLC is a company that is a joint venture of Liberty Gold and Pacific Coast Producers (two food companies). Initially they wanted to combine elements of the two companies existing logos. I came up with the solution of repurposing the leaf from the Pacific Coast Producers logo as the flame on the liberty torch to show the union of the two companies.
  • The company decided they would like to head in a different direction and wished to illustrate the word "Liberty" in a more specific way so I presented some designs using the iconic Liberty Bell.
  • I also offered a straight typographic solution that incorporated the location.
  • My final concept for them was to base the logo on historic fruit crate label design since that is the historic nature of the businesses involved. I presented the following which was ultimately the direction they chose to go,