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Bēhance

Liberta

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  • LibertaIdentity
  • Liberta is a Brazilian NGO that fights human trafficking and slavery. According to its founders Aaron Cohen and Fabiola Castro, this is an issue ignored by the vast majority of Brazilians, despite the fact that Brazil is part of the international human trafficking route.

    Liberta's identity was created considering the organization's need to be associated to seriousness and responsibility and that every opportunity to spread their message should be seized. A yellow-black color scheme and a rational typeface (Antenna, by Font Bureau) provide the necessary formality. Each piece of stationery displays on its back relevant facts such as "60 million people today live in conditions of slavery" or "Every 60 seconds a young woman is trafficked for sexual exploitation." / Credits: Muhammad Umm (assistant designer)

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