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Bēhance

Levrail Brand Identity

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  • LEVRAIL
    Branding a bi-coastal rail transportation service
  • The objective was to brand a bi-coastal rail service, from ground up, that reflected the following qualities: high-tech, high-speed, and high-end. I wanted to create a logo that would hold all three qualities. Because the rail operates by MagLev (magnetic levitation) technology, my logo took the shape of a bird, named "Swifton". I wanted to make him appear floating as the rail would on magnetic levitation. The main audience is the entire US population, so I wanted Swifton to be the face of Levrail as it is fast, energy-efficient, and reliable. Levrail has destinations that carry every customer to the most popular tourist destinations from New York City, Las Vegas, Washington DC, Grand Canyon, and many more!

    NOTE: Levrail Brand Standards Guide will be uploaded as soon as I am able to fix my Blurb presets for it to pass the uploading stages online! Stay tuned! Comments and feedback are welcomed and deeply appreciated!
  • This was Swifton in his early stages. I wanted a mark that would be dynamic, representing Levrail as high-speed, high-tech, and high-end. After doing some subtracting with pathfinder, I finally got the mark I wanted.
  • Preliminary round of color choices for my logo.
  • These were my final round of color choices. I applied a linear gradient on the wings to give it more dimension and body. In the end, I chose red because it is a strongest color that conveyed the brand I wanted. I eliminated purple because it only represented the 'high-end' of my brand for being the royal color. I eliminated blue because of I did not want to convey a medical environment.