The objective was to brand a bi-coastal rail service, from ground up, that reflected the following qualities: high-tech, high-speed, and high-end. I wanted to create a logo that would hold all three qualities. Because the rail operates by MagLev (magnetic levitation) technology, my logo took the shape of a bird, named "Swifton". I wanted to make him appear floating as the rail would on magnetic levitation. The main audience is the entire US population, so I wanted Swifton to be the face of Levrail as it is fast, energy-efficient, and reliable. Levrail has destinations that carry every customer to the most popular tourist destinations from New York City, Las Vegas, Washington DC, Grand Canyon, and many more!
NOTE: Levrail Brand Standards Guide will be uploaded as soon as I am able to fix my Blurb presets for it to pass the uploading stages online! Stay tuned! Comments and feedback are welcomed and deeply appreciated!