In 2011, Levi’s® brought its highly attended Workshops series to Los Angeles for 4 months of film education, support, and programming. Located in L.A.’s Museum of Contemporary Art (MOCA) the Workshop held weekly classes, offered a full range of equipment rentals and workstations (stop motion, green screen, editing, etc.), and produced content that garnered over 500 million media and consumer impressions. The program collaborated with iconic filmmakers and artists, giving workshop attendees a unique opportunity to work with industry professionals.
Keeping with the Levi’s Workshops ethos of grassroots community support, all proceeds from this experience were contributed to L.A.’s Echo Park Film Center.