Les Indiennes is an Italian well known brand in the field of body luxuries products, always careful to its packagins' design. The new mens' range is born, due to the growing interest from men towards beauty products, the design is really masculine and determined, aiming essentially to a total black look.
The typography highlights the naming refinement on the various products, the style is clearly vintage, echoing the beginning '900 American atmospheres. Each product has a number and a name, the numbering in plain view, is the trait d'union of the mens' range. The great challenge was to diversify each product through design work with typography keeping a feeling of common homogeneity having a look to the whole mens' range.
All this work aims to give the opportunity to the male Les Indiennes customer to identify and become fond of this refined products' range, perfectly studied and shaped for him.