A new winery based in Paso Robles, California came to us for help with the naming of their company and development of the rest of their branding; from logo development, wine labels, identity stationery, and a website.


After much discussions (with liberal amounts of food and wine) the name Leoa Cellars was chosen. It was inspired by Leo Augustine, their grandfather, who started the family farm and also by the combination of the two partners astrological signs - Leo and Aries. We explored combining the zodiac symbols in ways that related to viticulture. Since the winery is new it was important to the partners that the logo reflect their farming heritage yet be hip and modern at the same time. We accomplished this by combining a rustic typeface with a clean modern font. Read Less