new winery based in Paso Robles, California came to us for help with
the naming of their company and creation of the rest of their branding; from logo
development, wine labels, identity stationery, and a website.
After much discussions (with liberal amounts of food and wine) the name
Leoa Cellars was chosen. It was inspired by Leo Augustine,
the owners' grandfather, who started the family farm, as well as by
the combination of the two partners astrological signs - Leo and Aries.
We explored combining the zodiac symbols in ways that related to
viticulture. Since the winery is new it was important to the partners
that the logo reflect their farming heritage yet be modern and sophisticated at
the same time. We accomplished this by combining a rustic typeface with a
clean modern font.