Project created for Leo Burnett Ukraine.
The cover illustration is an allusion to Leo’s head and symbolizes a complicated collective brainstorming process. The head is full of events that happen both inside and outside the agency. All of them influence the creative process. One can witness the wandering of an idea by rolling a ball along the labyrinth of a collective mind. An unusual package (a branded knitted beanie) protects the plastic brain during travel.
Advertising Agency: Leo Burnett, Ukraine
Creative Director: Tatiana Fedorenko
Senior Art Director: Sergii Molokovich
Junior Art Director: Maxim Podolyanuk
Copywriter: Volodymyr Navrotskyi, Pavel Mandryk, Alexey Savchenko
Illustrator-Designer: Daria Skrybchenko
Producer: Kateryna Denysenko
Client Service Director: Kseniya Morozova
Post-Production: Polygon Production
Personal credits to Maria Plotnikova, Denys Loveyko, Denys Savchenko