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Bēhance

Lens Campaign for Leica©

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  • Leica
    THE ABSOLUTE BEST LENS
     
     
    Board #1

    Brief: To promote the release of new photographic lens and talk about it’s maximal zoom potential.
     
    Idea: Based on the concept “go where others can’t,” we decided to use the environments where people waste time every day, such as bus and tram stops. Excellent opportunity to make an experience to those who wait, have nothing to do or even bored.
     
    Solution: Creating panels with with built-in screen inside that transmits the images sent by a webcam placed miles away and connects viewer with one of the most important monuments of the city. 
  • Client: Leica
    Art Direction: Karina Nurdinova
    Copywriting: Erica Acosta, Dario Budelacci
    Brief supervision: Aureliano Fontana, Bruno Vohwinkel
     
     
  • Board #2
     
    Brief: To promote the release of new photographic lens and talk about it’s maximal zoom potential.
     
    Idea: We decided to create an experience for the customer and the best way to arrange it is to use something everybody have and use constantly: a smartphone.
     
    Solution: Creating an app for smartphones that based on the usage of camera and gps. At the first sight it looks like a typical photo app. Although as soon as the “LEICA ZOOM” button pressed, it takes you to a special feature that automatically tracks the current position and direction. It allows you “to see” worldwide famous places from distance. You can take pictures and share them on social networks.
  • Client: Leica
    Art Direction: Karina Nurdinova
    Copywriting: Erica Acosta, Dario Budelacci
    Brief supervision: Aureliano Fontana, Bruno Vohwinkel