Lenovo Store of the Future
Brief: Lenovo 3.0
After years of educating the global market that Lenovo is
indeed a global brand after their purchase of IBM’s
laptop business, Lenovo launches their global
communications strategy 3.0.
Our task is to bring this to life in the developing regions.
Not only are we to comply with global guidelines, but to
enhance it in a way that is relevant and exciting
to its markets.
Insight
With current PC brands that are unrealistically aspirational
due to the advancing Apple market. Lenovo sets out to
differentiate itself by being purposeful and real.
Idea
With a global tag line “For Those Who Do,” my team
creates a space that draws the essence of a workshop.
A workshop that will enable shoppers access to Lenovo
machines. The following are works that shows holistic
through-the-line creatives and strategic guidelines that my
team also created, to help the markets bring these works
to life in their respective countries.
